WHAT’S IT ABOUT?

Nike x Swinburne is a project consisting of selected students to participate in creating design concepts and outcomes with Nike-based briefs and resources. The project was run by Lee Owens, Nike Global Brand Director, and assists in guiding the students in not only educating about the Nike brand but also in creating design outcomes in Nike standards.

The project brief focused on solving the problem of Nike DNA (Department of Nike Archives) in reaching a broader reach and attracting a more modern audience. The brief allowed the students to assess various concepts and methods that effectively translates Nike’s archival history into the newer generation.